You can pay to have millions of people get introduced to your product or advertisement, but it doesn’t mean that millions are going to buy it. It seems like companies spend millions on marketing from some agency or manager with a brilliant strategy, only to have it fall flat, because they don’t properly understand the minds of their consumers or target consumers. “Many managers assume that a well-designed, well-executed, well-financed marketing program will work. Unlike sales, which tends to compensate performers on a commission or revenue percentage basis, marketing agencies, departments, and consultants tend to be paid on a strict fee or salary basis, making it more severe financially if they should make a mistake on a particular marketing campaign. I’ve come to learn that marketing and advertising, unlike sales, is frequently a bank balance drain for may young and established companies. If you’re thinking of reading this book, I’d love to hear from you in a comment below and learn more about the business you’re working for or looking to start up! This book nicely compliments my last review of the biography of Elon Musk, who is a daring and innovative entrepreneur. So, this review is going to cover some of the more prominent points that got from reading this book and some of the criticisms I have. It was first published in 1993 and it’s still relevant today! I picked it up on the advice of a friend, and I have to say, even though it’s a slim book (132 pages), it packs a big impact.Īt the same time, I have to admit that some of the references and recommendations in the 22 Immutable Laws of Marketing are a little outdated. Ries has also written a number of books that have made the BusinessWeek best seller list on a number of occasions.This book is a bit of a classic. Ries was selected as one of the most influential people in the field of public relations in the 20th century by PR Week magazine in 1999. In 1994, Ries founded Ries & Ries with his daughter Laura a recent graduate of Northwestern University and TBWA advertising account executive.
In 1972, again cooperating with Trout, Ries co-authored a three-part series of articles declaring the arrival of the "Positioning Era" in Advertising Age magazine, promoting their concept of positioning. The agency later changed to a marketing strategy firm, Trout & Ries. Ries graduated from DePauw University in 1950 with a degree in liberal arts and accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1963. Along with Jack Trout, Ries coined the term "positioning", as related to the field of marketing, and authored Positioning: The Battle For Your Mind, an industry standard on the subject. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries.
Ries graduated from DePauw Universit Al Ries is a marketing professional and author.
Al Ries is a marketing professional and author.